Customer Loyalty -7 Key Strategies

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How to earn customer loyalty

 

The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

Like in any other moneymaking system, to succeed as an email marketer, you will need to understand all the secrets that are available to keep growing your business and apply them immediately.

How to Build a Business Relationship to Gain Customer loyalty!

Everywhere you go online they tell you that you must have a list to succeed. That’s true but it doesn’t go far enough until you understand exactly what makes subscribers eager to pay for your products, success will remain subtle.

If you don’t know how to build a business relationship to keep your subscribers enthusiastic, eagerly waiting for your articles and rush to buy your product without any regard for brand, your list is worthless.

Hands down the main key factor of a responsive email list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.

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1 – Earn your subscribers’ trust and customer loyalty

Honesty is essential to earning customers’ trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business. Being honest goes with not hiding anything.

Let your subscribers know your Identification and contact information, such as your name, physical address, email address and telephone number. It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they’ll trust you. And when it comes to asking for money, nothing is more important than trust.

Warning: Be sure to be selective in what you promote to your subscribers. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.

2 – Give Them What They Want

When your subscribers sign up to your ezine, they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.

Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest. By sending them simple questionnaires or surveys will give you a sense of your market’s needs, wants and preferences. Give the winner a quality prize and/ or gift that he can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.

 

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3 – Don’t send “too many” marketing messages – This will negatively effect customer loyalty

Two thing you really need to watch, as a publisher, is how to advertise your product/ service and what product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.

Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.

The ads in your Ezine aren’t the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.

4 – Make your subscribers your friends!

Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person. One thing every successful publisher does is just talk about whatever is on their mind in each issue of their Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that’s going on. They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.

5 – Over Deliver

Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expected. After they order your product or sign up for your publication, give them a gift or a bonus that wasn’t advertised, in addition to any gifts or bonus you promised they would get. I’m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.

From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.

 

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6 – Help Customers Out to Build Customer Loyalty

Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbours about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.

If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.

7 – Don’t Use Hype

I’m sure you’ve seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.

If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.

The bottom line

When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

 

Google-My-Business-Experts

 

Local SEO – Is it beneficial for local businesses?

local+SEO+Google+My+Business

Is Local SEO Important?

 

You are a small business owner working every hour of every day to drive your business forward, whilst managing many facets to make you successful local SEO falls low down on the list of priorities. You face competition from every angle and the question you ask every day is “how do I generate more sales?”

 

Everyone wants to promote their business one way or another. Some people prefer using the old referral and word-of-mouth tactic, while many other people are moving towards the new modern techniques for advertisement: the internet. Even on the internet, there are a lot of ways to advertise one’s product or service locally, in this article we address local SEO and give you some useful hints and tips to up your local SEO game!

 

One of the cheapest ways to advertise a service on the internet is by ranking your product on Google. Most people tend to search for products and services through Google.

 

If you are one of those people that tend to try to rank your websites on Google, for better and cheaper advertisement, you may have heard of SEO. Search Engine Optimizations are a list of tweaks that are designed to help people rank better on Google.

 

What is local SEO?

 

One of the most efficient ways to use SEO for your advertisement is to use them only in places that are interested in your product. Many companies are only interested in making sales in their own towns, and not on a larger scale.

Many people that are using the internet are not interested in buying products or services online either. This is why they prefer to go to a shop or office nearby. This is where local SEO comes in. Local SEO is defined as the techniques and methods that help an article/website rank better locally.

 

An example is the “Limousines neat me” search or the “Limousines in London” search. Basically, local SEO is a special type of SEO that is designed to help your business rank better locally.

 

 

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Why is local SEO important?

 

There are many reasons why so many websites vouch for implementing local SEO techniques instead of the normal SEO techniques. Here are some of them:

 

Easy to optimize

 

Local SEO is far easier to optimize than SEO of global ranking. This is because there is less competition when it comes to local SEO. Your only rivals will be local websites like yours, and you won’t have to worry about doing all the things SEO wants you to do. You know your neighboring websites after all, right?

 

Less expensive Local SEO

 

Since you need far less effort to optimize for a local SEO, you will definitely need less money to do so too. You will not be wasting resources hiring professional SEO writers, who may or may not be able to rank your website on the first page of Google. After all, most people only look at the first page of a Google search page.

 

Use Local SEO To Get more customers at your office/shop

 

According to a report back in 2017, it has been reported that more than 50% of people who did a search for a local shop went to that shop physically on that day. More than 97% of the consumers in the market searched for a local business in a year, and 12% of those people were looking for a local business every day.

 

If we were to consider these facts, it could simply be found that getting more customers at your office or your shop is easier if you optimize your articles for local SEO.

 

But if you are an e-commerce business or a shop, you may not want to make your articles optimized for local SEO.

 

 

 

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Top Tips for Local SEO

 

If you are looking to optimize your article or your website for local content, that’s well and good. Here are some of the best local SEO tips that will help you rank your page on the number one page of Google search in local content:

 

Add location/business info

 

The first and most simple thing you will want to do is to add location and business info into your website. There are many ways to add location information into your website, but the best and most efficient way is to add your company’s location data on Google Maps. By providing the necessary location to Google Maps, you will make it easier for Google to automatically find your website, if a certain person searches for related data.

For example if you are a restaurant in Atlantis City, a person in Atlantis City who wants to search for restaurants near them would find your restaurant in the search results, provided you have added your restaurant on Google Maps.

 

Get reviews

 

If you have ever wanted to buy a product online, you must have wanted to check reviews first, right? The same is the case with websites. The more the website has reviews, the better they will rank on Google and the more the people will be inclined to visit your place/order from you.
There are many ways to get reviews, but the easiest way is to ask all your customers to place a review. You can ask Google to remove fake reviews too, if anyone does try to sabotage your efforts.

 

Create local content

 

Another method to obtain a better ranking on Google with respect to local SEO is to create and add local content. Content which is focused on your specific area/town/city will get you better and more accurate traffic.

A great way to do this is to add the surrounding areas inside your website’s article. Like, if you are writing an article for your company in LA, you could add content about the food of LA, and some monuments. Google will read these monuments and try to rank your article better on their searches. Similarly, if people are searching for these specific monuments, they will come across your website too, even if they didn’t want to originally.

 

 

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Why is local SEO so important

 

The reason why local SEO is so important is because you will get accurate traffic. You will also rank better and easier on Google, because the keyword difficulty will be less. More people are likely to search for businesses/shops near them, and local SEO is a surefire way to help them find such shops near them. There will be less competition when it comes to local SEO, and you won’t have to deal with large global corporations trying to compete with you.

 

Another reason why local SEO is so important is that most of the people that search for local shops are very likely to visit them the same day. This can mean an increase in sales from when you had no online presence.

 

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

 

Don’t have time to post everyday? No problem, leave it to us!

 

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

 

Do you already have a GMB listing? Would you like to know how it’s performing?

 

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

 

Thanks for reading.

 

 

To Your Success.

 

 

Team Black Diamond

 

Google-My-Business-Experts

 

Local SEO Myths On Citation Building

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Citation Building

Citations are simply online listings of business information helping the searchers to find out whole business information within the geographic area. Citation building is vital for local SEO and typically contains NAP i.e. name, address and phone number. This is not only good for SEO ranking but also boosts your online reputation. The listing also helps the search engines to rank your business higher compared to unlisted businesses.

How best to build citations for local businesses?

Building citations takes time and effort. While building citations,  you must use an email address with the company domain and not a generic email address. Also make sure to provide accurate, redundant information. There are different platforms you can use for citation building. To a greater extent, it depends on your industry type. For e.g.-restaurant should always claim Yelp listing.

 

Citation Building Myth#1: Slight variation in business name will be treated as violation of guidelines

 

This is true that if there is any duplicate listing then it will be suspended but if there is only a slight difference say “State Farm: Bob Smith” and another as “Bob Smith Insurance”. As long as the NAP remains the same there will be no negative impact.

 

Citation Building Myth #2:  Suite numbers are of paramount importance for local SEO

 

There is a myth that if citations don’t include suite number, the first thing is to fix it but the truth is Google even does not recognize suite number for majority of Google My Business listings. Google is still reliant more on location pin marker for determining the address.

 

Citation Building Myth#3:   Listing phone numbers, addresses, and even links will make your business vulnerable to cyber attacks

 

Quite a number of people think that giving information will lead to cyber-attack but no instead more people will get to know about your business which will again turn up in potential sales.

 

Citation Building Myth#4: Citation Building is the only thing what you need for SEO

 

Relying only on citations for successful SEO is not a good strategy, though it is one of the important steps to establish in today’s virtual marketplace. You need to look at additional link building strategies to get over and above your competition.

 

Citation Building Myth#5:  Cancel automated citation services are risk free

 

There are many companies including Yelp, Moz Local and many others which will help you to put correct information across the board. Planning to cancel your subscription with NAP Management Company? Recent evidence has come out where the listings converted back to their previous erroneous state after cancelling the service of a NAP management company.

There are risks associated with cancelling the services, so it is better to ensure beforehand that such issues did not arise.

 

 

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Conclusion

If you spend little more time in your SEO strategy, you will become aware of some of these myths that are floating around and discover it would be more helpful in outranking your local competition.

You can read more of our most recent blog posts here:

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

Google My Business Post Tips

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Google My Business Post Tips to Capture Visitors’ Attention

In this article we address Google My Business post tips and advice. One of the most powerful ways to enhance your search engine rankings and business exposure is to claim and optimize your Google My Business listing. Even though optimizing your GMB listing doesn’t guarantee improved Google search result ranking, authenticated SEO sources claimed that Google My Business listing plays an important part in local search rankings.  And not only have your GMB listing will help with your local search rankings, but it also helped you to reach potential customers online.

GMB has been around for a while now and Google is constantly adding new features to make your local business listing more thriving. These extended features will enable you to attract more customers towards your business by adding additional details for your business. This also helps your potential customers to better understand the services you are offering.

The recent upgrade introduced by Google My Business is known as ‘Post’.  The incredible thing about Google Posts is that when a potential client scans for a specific business on Google, the Post appears upfront in the business’ Knowledge Panel. And when the user clicks on it, it will expand into an attention-grabbing ad-like box that provides additional details to the user in order to convert them into your potential customers.

The GMB post can be made by including images, copy, a CTA (Call To Action) button and your website or landing page’s URL to redirect the users directly to your sites.  Though the GMB post possesses a word limit of about 300 words but in business’ Knowledge Panel only about 100 (or fewer) words appear.

Well, there are few things to keep in mind while working on your GMB post in order to capture your visitor’s attention. Remember, you don’t get so many words or space; you need to be careful and use all you got wisely. Here we are listing down a few GMB post tips to help you revitalise your post for potential customers.

Google My Business Post

www.blackdiamondmarketing.co.uk/consultations 

 

Google My Business Post Tips:

 

  • Try to stick with only 80-100 words per Post even though you have got a word-limit of about 300 words. The reason behind this is, different devices possess different display-abilities and in some devices, not all characters will be visible or the number of characters visible varies in different devices. That happens mostly in case of mobile and desktop devices.

 

  • Following SEO best practices make sure to put keywords and the most important message towards the front of the paragraph of your Post.

 

  • The best image size for your Google Post is 750 x 750 and the image should be centered so that it will still look good if it gets cropped. Don’t upload an image that’s smaller than 250 x 250 — it won’t be accepted. Be sure to preview the post before publishing. If you are not happy with the way your image looks, try uploading a 400 x 300 image.

 

  • If your image has text on it, keep in mind that the text may get cut off on mobile devices. When possible it’s best to just stick with an image with no text on it.

 

  • Remember, a Post is your opportunity to talk directly to your customers, so speak semantically and use a “real-world” conversational tone in your copy.

 

  • Make sure the landing page you send visitors to matches the content of the Post and meet a visitor’s expectations.

 

Your GMB post is your door to reach and establish a long-term relationship with local potential customers. Don’t blow this chance away. Optimize your GMB post and boost your revenues to new heights.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts!

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Links to our latest blog posts –

https://blackdiamondmarketing.co.uk/google-my-business

https://blackdiamondmarketing.co.uk/troubleshooting-google-my-business

https://blackdiamondmarketing.co.uk/dos-and-donts-of-google-my-business

https://blackdiamondmarketing.co.uk/google-my-business-experts

https://blackdiamondmarketing.co.uk/google-my-business-expert-hacks

 

Thanks for reading.

 

To Your Success.

 

Benjamin

 

Google-My-Business-Experts

 

 

 

Google My Business Reviews – How To Respond To Negative Reviews

Google My Business Reviews

Google My Business reviews provide businesses with a chance to engage in an open conversation with their customers. The Google My Business review and reply feature is crucial for businesses as they are able to cultivate lasting relationships and loyalty with their customers. By taking advantage of Google My Business reviews and interacting with their customers by responding strategically can help businesses to shape the image of their brand in the eyes of their current and future customers.

Proprietor’s response to the reviews establishes their credibility and authority, which in returns provide a sense of security to the customers. This plays a key role when potential customers are assessing your business prior to making contact with you or visiting your physical location.

The Google My Business reviews received online shows that customers trust you enough to let you know their feedback about your services and most of the time they suggest ways for you to improve your services as per your customer satisfaction.  The sad truth is no matter how hard to strive or how well you handle your business and take care of your customers, negative reviews are inevitable. And if you thought the bullies were bad back in high school, you haven’t seen anything yet!

Online bullies are the worst, especially when they’re picking on your brand. And if you don’t know how to respond, things can get ugly in a hurry. If you’re not sure how to handle online bullies and respond to a negative Google My Business review, the following tips should help you to respond in a productive way.

 

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Tips to Handle a Negative Google My Business Reviews

  • Pay special attention to Google My Business reviews

In school, you couldn’t miss a bully; intimidation was a face-to-face affair. But online bullies often go completely unnoticed by small business owners who aren’t monitoring their online reviews. If you want to nip negative online reviews in the bud, you have to claim your online profiles, monitor the conversation and respond rationally. That means maintaining a constant presence on Yelp, Google and any industry-specific sites where your business can get reviewed. Reputation management can be time consuming to say the least, if you’re looking to save time and leave your reputation management to a team of professionals, contact Black Diamond Marketing today.

  • Decide whether a response to your Google My Business review is necessary or not

When you see a negative Google My Business review, your first impulse is to let the world know why the reviewer is wrong. But that’s not always the best idea. Instead, take a moment to breathe and think it over. Does your critic have a legitimate complaint, or are they just another online bully?

If the client’s concerns are genuine, take responsibility for your part in the problem, offer a sincere apology and try to start the healing process. By correcting the situation, you not only earn the respect of the reviewer, but you also show future prospects, who will read the review later, that you care about your customers.

But keep in mind, not every negative online review deserves a response. If you have an anonymous user screaming at you in ALL CAPS and making little to no sense in the process, then it’s better to not respond them.

  • Do Your Homework

Depending on your business and the amount of information provided by the reviewer, you may be able to research the exact transaction before responding. If possible, search your records and speak with your colleagues about what occurred before crafting a response to the online review. This will allow you to address specifics, show that you’re a hands-on business owner and hopefully make it easier to reach a mutually agreeable resolution.

  • Decide How to Respond to Google My Business Reviews

You really have two options — respond directly to the review online, or try to take a more personal offline approach. Both options have their pros and cons.

Public responses put your customer service skills on display. The idea here isn’t to win an argument but, rather, to rectify a bad situation, change the reviewer’s perception and further build your online reputation. If it becomes clear they actually want to be helped, it may be best to let them have the last word and walk away.

Private responses (via direct message on the review site, email or phone call) don’t get the attention of public responses, but they’re more personal and give you a chance to connect with the customer in a way public responses don’t.  And if you do happen to reach a resolution offline, don’t forget to ask them to update their review to reflect the new status of the situation. That way, future readers will see that the issue was taken care of and the customer is now satisfied.

  • Respond to all Google My Business Reviews ASAP

Be thoughtful and do your research, but remember: Negative online reviews should be handled quickly. Whether you’re dealing with an online bully or just a disappointed customer who has let his anger get the best of him, you don’t want to leave them to stew. It’s best to confront the issue early, otherwise, the ranting and raving may continue or even go viral, which can wreak havoc on your reputation online.

 

Google-My-Business-Reviews

 

For further information on our Google My Business Optimization and Google My Business Review reputation management services, contact us today.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts!

Don’t have time to post and reply to Google My Business reviews everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

Don’t forget to join our Facebook GMB Mastermind Group!

 

Links to our latest blog posts –

https://blackdiamondmarketing.co.uk/google-my-business

https://blackdiamondmarketing.co.uk/troubleshooting-google-my-business

https://blackdiamondmarketing.co.uk/dos-and-donts-of-google-my-business

https://blackdiamondmarketing.co.uk/google-my-business-experts

https://blackdiamondmarketing.co.uk/google-my-business-expert-hacks

 

 

Thanks for reading.

 

To Your Success.

 

Benjamin

 

Google-My-Business-Experts

 

Google My Business Expert-Optimize Your Listing To Increase Sales

Google-My-Business-Experts

Google My Business Expert – Optimize Your Listing To Increase Sales

Why do I need the advice of a Google My Business Expert? If you own or manage as local business with a physical location where your customers/clients need to come visit you in person to do business with you, you need to promote your business in a way that will encourage more customers to visit.

Now, this can be a challenge to some businesses in today’s fast-paced technology driven world, considering that we have so many modes of doing business and transacting online. The vast amount of options available when it comes to digital marketing doesn’t make the decision process easy. However, with Google My Business experts Black Diamond Marketing here to help, we hope to offer guidance and advice to build you GMB listing into the customer attracting power house it should  be!

 

Claiming Your Google My Business Listing:

 

 

  • Use your existing Gmail address to sign in (if you don’t have a Gmail address, you will need to create one)

 

  • Click on Add Location’ and follow the step by step instructions

 

  • Type in the name of your business, if your business’ location shows up in a drop-down list, you can select it, if not, continue typing in the full name of your business and click next and follow the steps mentioned on the page and fill out all the information requested for

 

  • Google My Business Expert tip! – Once you are done filling in all the requested information, click on your Google Business Listing and click on ‘info’ located on the left side and ensure you have all the information filled out correctly

 

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Optimizing You Google My Business Listing

 

Follow your Google My Business experts in order to increase visibility and improve your online presence on Google for your newly created business listing. You need to optimize it to show up in local Google search results when people search for businesses/products/services in the same industry or niche as yours. This is a part of local search optimization. Black Diamond Marketing, your Google My Business Expert offer a full GMB Optimization service, claim your free audit report HERE.

Below is a basic checklist of what you need to optimize for your Google My Business Listing:

 

  • Allow Google to publicly display your company/business information

 

  • Ensure you select all relevant business categories, we recommend a maximum of 5

 

  • Google My Business Expert tip! – Your business address should be 100% correct, accurate and easy for customers to find it. This is especially important when building citations. You name and address must be exactly the same in each citation. E.g. if you use Rd. instead of ‘Road’ then every listing of your NAP (name, address, phone number) be the same. For more advice regarding building citations contact your Google My Business Experts here!

 

  • Your Google business listing’s profile picture should be your company/business logo

 

  • Write a brief description about your business. Ensure to use keywords are within your business description

 

  • Choose the service areas

 

  • Ensure that your business operational days and timings are listed

 

  • List all contact information – phone number, email, website

 

  • Upload as much visual content of your business as possible (images/videos of your products/services, place of business, team, etc) Google My Business Expert tip! – Remember to Geotag your images. You can get 5 free tags a day at https://www.geoimgr.com/

 

  • Most importantly ensure that you verify your Google Business Listing. It will only show to the public once it is verified

 

  • Update your Google business listing on a frequent basis using the posts section to keep people informed and updated on new things about your business

 

  • Google My Business Expert tip! – Ensure you ask your customers/clients to add a review for your business. The more reviews, the better are chances of your business showing up in search results and positive reviews always add assurance and credibility to your business. It is also important to reply to every single review. We will be publishing an article on how best to respond to negative reviews in the coming weeks

 

Further Optimization Advice

 

Google-My-Business-Experts

Finally, we will go into more detail on how best to optimize some of these individual elements for local rankings in further blog posts. In the meantime, if you have any questions don’t hesitate to contact me at benjamin@blackdiamondmarketing.co.uk. Your Google My Business experts and we’re here to help!

Your Google My Business Listing is a very powerful digital marketing platform and is an absolute must for all businesses but especially local businesses.

To further optimize and improve your business’s online presence on Google, you should list your business on local business directory websites. The more the business listings you have across the internet, the better are your chances of ranking in Google search results and driving customers/clients to your place of business.

 

Black Diamond Marketing offer a full Google My Business Expert Optimization service by;

Utilizing Your Existing Google My Business Account & Bring You More Customers

Ranking Businesses Into The Google 3 Pack Using Our ‘Secret Sauce’ Method.

Questions? Contact Your Google My Business Experts Today!

 

Thanks for reading.

 

To Your Continued Success

 

Benjamin

Google-My-Business-Experts

benjamin@blackdiamondmarketing.co.uk

Do’s And Don’ts Of Google My Business

Black Diamond Marketing - Google My Business

Do’s And Don’ts Of Google My Business

We all are familiar with Google My Business Aka GMB Listings. If you own a business and you are not using this platform then you’re missing out much more than what you think. Planning to have a party this weekend or looking for a dry cleaner?? What do we do?? We simply Google it! Technology is becoming smart and your customer is becoming smarter. Whether through search results or a maps query, over 5 billion searches are made through Google on a daily basis. Just a small effort from your business on this platform provides a plethora of valuable information to potential customers improving your business visibility and customer interaction. In this article we will look at some of the most important do’s and don’ts of Google My Business.

 

Google My Business DO’S ✅

 

Show Up In Google Map Searches

While searching online customers take into consideration the nearness or proximity from their location. Searches ending in ‘near me’ have sky rocketed over recent years. Google Maps help the customers to locate businesses nearby by indicating them with dozen of red markers each which match their search criteria. So, make sure you enter correct info and don’t forget to add your keyword in your title.

Google-My-Business

Book an Appointment

If you are in a business that accepts appointments like pet grooming or haircuts then Google My Business comes with this handy feature of booking your appointments without leaving SERP. A searcher only needs to click on a given URL, and they will be redirected to the section of your website that manages your calendar.

Communicate With customers

Building trust in customers online is not easy. You need to maintain a contact with your potential customers and this can be easily done through the Google Hangout feature. With this you not only get a chance to solve their queries but also to advertise your promotions and special offers. Hosting a hangout is very easy, it just needs to navigate bottom of your GMB dashboard and click on join a hangout for it. It includes messaging, chats and VOIP features. So this helps to remain in contact with your customers and attract more traffic for your business.

Collect online reviews  

The first thing that customer see while visiting your GMB page are the reviews. Apart from photos and other criteria, the reviews create first impression. No matter if it is a good review or bad, responding back to them creates trust and can influence your potential customers. When you are delivering promising products and quality experience, over time, you will start collecting more reviews and better rating. Don’t forget to respond to all reviews and try to add your keywords when you can!

Incentivise customers to share photos

Encourage customers to take pictures of the product and of the experience they had. This will be added in My Business photo collection. This is also another opportunity for you to communicate with your customers.

Social Media Links

Social media is a powerful tool for reaching potential customers therefore Google began incorporating social media signals into rankings. The idea is to connect your GMB listing with social links like Facebook, Twitter, and LinkedIn. So, searchers get to know more about your business and you can establish your brand online.

Google My Business DON’TS ❌

Ignoring or arguing with customers

Try to answer every review, even small thanks will work. For negative reviews try to turn them into happy customers by offering something in addition or at a discounted price. This gives a feeling that you care for your customers and in no way want them to leave unsatisfied. This can help in building trust among potential customers as well.

Posting Low Quality or Fake Images

Never underestimate how much powerful the images can be in enticing your customers and to make them remain on your page for an extra minute. Don’t put images from other sites as you may get into copyright issues.

Duplicate Listings

Duplicate Listings are against Google’s terms of service and showing up twice in local search becomes confusing and frustrating for potential customers too.

Most of the time when a business opens a new location or moves to a  new address they try to make a new page but instead they should update their current listing. If you have a duplicate listing created by the same email address remove or report them.

Conclusion

Google My Business is a wonderful resource to connect your business with customers new and old. Make sure you make your listing the most accurate, informative, and interesting listing out there! If you have multi-location business up and down the country. Then seek some experience hands to arrange this for you. However following these Google My Business do’s and don’ts and you’ll be in good footing!

In case you missed them, here are our last two blog posts with further information on troubleshooting you GMB & general GMB related goodness!

 

https://blackdiamondmarketing.co.uk/google-my-business

https://blackdiamondmarketing.co.uk/troubleshooting-google-my-business

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization service, leave all the complicated work to one of our GMB experts!

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report today!

Don’t forget you can also join our Facebook GMB Mastermind Group for regular updates, news, tips and advice for ranking your Google My Business listing.

 

Thanks for reading.

 

To Your Continued Success

 

Benjamin

Google-My-Business-Experts

Troubleshooting Google My Business

Troubleshooting-Google-My-Business

Troubleshooting Google My Business

Troubleshooting your Google My Business listing can be a challenge. Many of my clients first contact me due to an issue with their listing; 90%+  of these cases could have been easily avoided. In this article I aim to address some of the most common issues faced by businesses using Google My Business, how to avoid them and the best solutions if you’re already in Google’s ‘naughty corner’.

Setting up and claiming your business on GMB is a relatively easy process, ranking for your keywords and being found locally however, can be slightly more complicated. There are many difficulties that one may face when trying to rank your Google My Business but don’t fear, enquire today about Black Diamond Marketing’s Google My Business Optimization Service.

Sometimes it may result into your Google My Business listing getting suspended. There are two types of suspension a ‘soft’ suspension and ‘hard’ suspension. In the former, since you broke Google’s guidelines you no longer have the ability to manage the listing but your ranking does not decline and you are still able to be found online.

The latter suspension means your entire listing has been removed including all reviews, photos, and content. Here are some of the violations that can leave your account suspended- We strongly recommend reading Google My Business’ Guidelines HERE to be sure to adhere to their rules and regulations. For assistance with troubleshooting Google My Business listing issues, contact us today.

Wrong Forward links or Phone Numbers

Tempted to redirect to some other URL or business not owned by you? Please don’t do this. In Google’s guidelines, it states, “Do not provide phone numbers or URLs that redirect users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites otherwise it leads to suspension.”

NO Listings for Virtual Offices

If you are planning to list your business on GMB make sure you have a contact person and a physical storefront to serve your customers. The location should be staffed by your team during stated business hours. If not and still listed is considered as deceptive practice and your listing will get suspended.

There are some exceptions-

  • Express mail drop boxes, ATM’s and video rental kiosks are exceptions but they need to add contact information for providing help to customers.
  • Seasonal businesses are also eligible for listings but they have to display permanent signage year round the location.

Troubleshooting Google My Business – Incorrect Information

Information on your Google My Business page is for your potential customers to get to know about you and your business. Make sure your businesses NAP (name, address and phone number) are exactly the same. For example, if you used the abbreviation Rd. instead of ‘Road’ then it must be Rd. in EVERY SINGLE CITATION. If there are discrepancies here then Google will not see them as the same company, please make sure your citations are accurate. For assistance with citations, contact us today.

In addition, website URL, website category should be accurate and consistent. Even the tiniest variation can lead to losing ranking and therefore customers.

Google-My-Business-Optimization-Hand-Hold-Phone

Primary Category comes in high risk industry

 

There are certain regulated goods such as fireworks, gun merchants, nicotine etc. that are in some way sensitive or controversial. There are some of the businesses that are deemed ‘risky’ in the eyes of Google. In their guidelines, Google states that regulated business and services are permissible as long as the business sets age and geographic restrictions.

Multiple Listings for Same Business

This is an obvious one but I see it again and again. Please don’t be tempted to open more than one listing for your business. I get it, if you have 2 listings then you have twice as much chance as ranking and being seen, right? Unfortunately, no. It actually means that you are twice as likely to be banned and offers no benefits to your ranking or listings.

If you have more than one page i.e. a duplicate listing for the same business, it’s better to remove the duplicated one. Otherwise, Google could potentially ban both the listings.

Troubleshooting Google My Business – Ownership Issues

Any type of business which doesn’t uses its own property or uses a location it does not have authority to represent (like social/hobbyist classes in a community centre etc.) unfortunately these type of listings are ineligible as per Google guidelines. Google have recently wised to up to this and listings can be banned/suspended immediately if a well known/regularly used  address or location are attempted to be claimed. 

How to avoid suspension?

It is pretty easy if you use some common sense and follow Google’s guidelines. To go ahead in business by providing false information or using deceptive practices will not help you and will be far more damaging to your business in the long run. You need to be honest to keep your listing safe from suspension.

Troubleshooting Google My Business – How to get GMB listing reinstated?

If your Google My Business listing is suspended, the business representative remains confused as in accordance to Google’s policy they will not state the reason for suspension and only state that it is due to policy violations. The only thing the owner can do is to re-verify the listing with a fine tooth comb no matter how obscure. If your listing has several violations it may take numerous round of suspension to fix all the issues. It is better to re-verify thoroughly so not to get into trouble of repetitive suspensions again and again.

If going through hard suspension it’s better to take help from Google My Business Forum. Be prepared to prove that you are in 100 percent compliance of all GMB listing guidelines. 

Read up on the Google My Business Guidelines to stay in Google’s good books!

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization service, leave all the complicated SEO work to one of our GMB experts!

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report today!

Don’t forget you can also join our Facebook GMB Mastermind Group for regular updates, news, tips and advice for ranking your Google My Business listing.

 

Thanks for reading.

 

To Your Continued Success

 

Benjamin

Google-My-Business-Experts

Google My Business Listing Hacks

Google-My-Business-Optimization

Google My Business Hacks

 

Knowing about the fundamentals about making your business thrive through GMB is good; but to be ahead of your competitors, it is important to know and try some of these amazing Google My Business hacks. We are slightly biased *ahem* but we recommend these Google My Business hacks to give your business the best chance of ranking.

There are plenty of features which can be used to encourage users to get in touch and convert directly from the listing itself, without the need for ongoing advertising costs. Here I’m only sharing a few of the Google My Business hacks that are available, some are part of Black Diamond Marketing’s ‘Secret Sauce’ method which we’ve been using over the years to successfully rank customers in the Google 3 Pack, increase enquiries, footfall and boost their bottom line.

Google-My-Business-Black-Diamond-Marketing

Google My Business Hack #1: Make use of Call Now Button

 

These days, people don’t have much time. Make sure you help them to save their time by giving information as quick and easy as possible. This can be done by adding Call Now button so the searcher can directly contact you by just clicking the button which hyperlinks to your primary phone number. The additional benefit is when anyone makes a use of this feature; they are prompted to leave a review for your business.

 

Hack#2: Choosing a precise location and category

 

Put enough stress in entering the correct category since it will help in matching your business category with people search criteria. If you want to appear in local search queries, it is preferable to show Google that you own a local business. A great way is to create localised content and get reviewed by local customers.

 

Hack #3: Find competitors categories

 

You can add your business listing in multiple categories but remember that the page will show the the primary category entered. So before choosing the category, it is better to research which categories your competitors are using. Then put your business in the best and most searched one. This can be quite a time consuming task and we recommend consulting with a Google My Business Expert. If done correctly, this can vastly improve the results you will receive from your listing. We recommend at choosing at least 3 categories for your business with a maximum of 5.

 

Hack #4: Make your presence on Social Media

 

Just little time and creativity, Facebook and other social media platforms are increasingly used to acquire customers. A great and painless way is to make a Facebook page of your business, this gives a chance to customers to know about your services and give reviews. It acts as another free directory for your business. Get your business listed on more free directories. The greater the presence is more reputable the business is.

 

Google My Business Hack #5: Build Online Review and Rating

 

If you get it right, it can do wonders to your ranking. As per research of Michael Luca, found that 1-star improvement on Yelp translated to anywhere from 5 to 9 per cent swing on revenues. Those Golden stars will help you to increase your Click-Through-Rates. Top Tip – Remember to reply to each and every review (even if the review is negative) and include your keyword(s) in your replies!

 

Hack #6: Add Attributes

 

As per another update for GMB listing you can add attributes to your pages. It all depends on what products and services you are offering to your customers. There are two types of attributes the objective ones are actual facts and tangible services given by you like free Wi-Fi, baby changing facilities, wheelchair access. The other is subjective attributes which can only be added by customers like “Good for kids” when giving their review. If they are mentioned frequently by customers Google will automatically add them in your listing. It gives publicity to your business and highlights the services you provide, keeping you ahead in your competitors.

 

Hack #7: Special Offer/What’s new Posts

 

The offers whether it is a big steals of the week or stock clearance, making it appear on listing can inform all your present and potential customers about them. To optimize you can add a photo or a video, a coupon code and link to product and services on offer. Don’t forget to add updates to keep your customers informative and engaging. Don’t forget to optimize each post to include your keywords!

 

Hack #8: Google My Business Expert Tip – Carousel Ads

 

Through GMB App you can employ carousel ads displayed across the searches on desktop as well as mobile devices. You can categorise your post as an offer and up to 10 different offers you can add them to carousel ads. Add best pictures, title, description, coupon code, website link to make them more engaging and attractive.

Download the Google My Business Android App Here –

https://play.google.com/store/apps/details?id=com.google.android.apps.vega&hl=en

 

Google My Business Hack #9: Hire A Google My Business Expert

 

 

Google-My-Business-Hacks

 

Final Thoughts on Google My Business Hacks

 

In conclusion, most small business owners do not have the luxury of having their own in house marketing team or marketing consultant. List your business on GMB, it is free to set up and with a little bit of time spent the results are well worth the time investment. If you don’t have a lot of free time (who does, right?) consider hiring a Google My Business Expert because if your business doesn’t have visibility online in today’s market, it is near to non-existent and relying on recommendations, word of mouth and hoping customers will just walk in the door is a risky strategy in terms of long term growth.

There are many reasons to hire a Google My Business Expert. Above all, it will give you the best chance to rank and get more enquiries.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! Don’t have time to post everyday? No problem, leave it to us! We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

We share all our Google My Business hacks here too!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

 

Google-My-Business-Hacks

 

Google My Business Listings-What are the benefits?

Google-My-Business-Optimization-Black-Diamond-Marketing

What is Google My Business And What Are The Benefits?

 

There are endless options available when it comes to marketing and promoting your business online, but many of these options are costly and/or need significant time investment to set up and manage. Google My Business is often overlooked by small business owners but if you are looking for a quick, and easy-to-use tool that will help you improve your online business or presence?, look no further!

In our opinion – Google My Business (GMB) is undoubtedly the way to go, we will explore just a few of those reasons in this article.

This free to use tool has been specifically designed for businesses of all sizes to get more customers and clients in a clean and easy manner.

Here are some of the benefits of using GMB, and why you should optimize it.

 

Google My Business is free

 

The best thing about GMB is that it’s a free-to-use model. You can enjoy all of its services without paying a single dime. Google makes revenue from the fact that more and more people are using their search engine to search for your website.

Google my Business has a lot of tools, and all of them are free and will help you rank better on Google too. It is an ultimate companion that will help you find a better and wider customer market.

Visit www.google.com/business to verify and claim your listing. If you need assistance with this process, please contact us.

 

Helps potential customers find you with Google My Business

 

Google my Business has a lot of tools that are dedicated to help potential customers find you without you having to do a lot of advertisement or effort. Since the customers will be coming to you without spending most of your resources on marketing, you can spend those precious resources to ensuring that you are able to provide your customers with the best possible customer service.

 

GMB-Search-Results-Black-Diamond-Marketing

 

Get better ranked on Google Search Engine

 

Google my Business allows specific businesses to register themselves and get ranked better on Google itself too. Most people are sometimes looking for local businesses, and usually search for businesses near me. GMB helps you register your business of your area, and help you attract customers easily, and without needing to write dozens of articles on your website, just so a single one of them can rank on the first page of Google.

You will be saving a lot of potential money, and effort. It’s like a win-win situation.

 

GMB-Infographic-Black-Diamond-Marketing

 

Track website’s traffic

 

Google my Business has specific tracking tools that lets you track all the traffic that is entering your website. Instead of having to buy premium services that may or may not even give you the services you actually want, GMB gives everything for free. You can find if the traffic you are getting is related to what kind of customers you actually want, or if the traffic has come for a different reason. You can also find if the traffic is organic (real) or just bots trying to mess up your traffic.

By checking how much time a visitor is staying on your website, you can see if that visitor came by mistake or if they were actually here because they were interested. You can then change content on your website, and then on Google My Business and find out what kind of content is the best to get potential customers.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization service, leave all the complicated SEO work to one of our GMB experts!

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report today!

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Benjamin

 

Google My Business - Black Diamond Marketing

 

Google-My-Business-Black-Diamond-Marketing