What is Google My Business And What Are The Benefits?
There are endless options available when it comes to marketing and promoting your business online, but many of these options are costly and/or need significant time investment to set up and manage. Google My Business is often overlooked by small business owners but if you are looking for a quick, and easy-to-use tool that will help you improve your online business or presence?, look no further!
In our opinion – Google My Business (GMB) is undoubtedly the way to go, we will explore just a few of those reasons in this article.
This free to use tool has been specifically designed for businesses of all sizes to get more customers and clients in a clean and easy manner.
Here are some of the benefits of using GMB, and why you should optimize it.
Google My Business is free
The best thing about GMB is that it’s a free-to-use model. You can enjoy all of its services without paying a single dime. Google makes revenue from the fact that more and more people are using their search engine to search for your website.
Google my Business has a lot of tools, and all of them are free and will help you rank better on Google too. It is an ultimate companion that will help you find a better and wider customer market.
Helps potential customers find you with Google My Business
Google my Business has a lot of tools that are dedicated to help potential customers find you without you having to do a lot of advertisement or effort. Since the customers will be coming to you without spending most of your resources on marketing, you can spend those precious resources to ensuring that you are able to provide your customers with the best possible customer service.
Get better ranked on Google Search Engine
Google my Business allows specific businesses to register themselves and get ranked better on Google itself too. Most people are sometimes looking for local businesses, and usually search for businesses near me. GMB helps you register your business of your area, and help you attract customers easily, and without needing to write dozens of articles on your website, just so a single one of them can rank on the first page of Google.
You will be saving a lot of potential money, and effort. It’s like a win-win situation.
Track website’s traffic
Google my Business has specific tracking tools that lets you track all the traffic that is entering your website. Instead of having to buy premium services that may or may not even give you the services you actually want, GMB gives everything for free. You can find if the traffic you are getting is related to what kind of customers you actually want, or if the traffic has come for a different reason. You can also find if the traffic is organic (real) or just bots trying to mess up your traffic.
By checking how much time a visitor is staying on your website, you can see if that visitor came by mistake or if they were actually here because they were interested. You can then change content on your website, and then on Google My Business and find out what kind of content is the best to get potential customers.
Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!
Black Diamond Marketing offer a complete Google My Business Optimization service, leave all the complicated SEO work to one of our GMB experts!
Do you already have a GMB listing? Would you like to know how it’s performing?
Then complete the form on our homepage to receive your free Google My Business audit report today!
Don’t forget to join our Facebook GMB Mastermind Group!
Thanks for reading.
To Your Success.