Google My Business Hacks
Knowing about the fundamentals about making your business thrive through GMB is good; but to be ahead of your competitors, it is important to know and try some of these amazing Google My Business hacks. We are slightly biased *ahem* but we recommend these Google My Business hacks to give your business the best chance of ranking.
There are plenty of features which can be used to encourage users to get in touch and convert directly from the listing itself, without the need for ongoing advertising costs. Here I’m only sharing a few of the Google My Business hacks that are available, some are part of Black Diamond Marketing’s ‘Secret Sauce’ method which we’ve been using over the years to successfully rank customers in the Google 3 Pack, increase enquiries, footfall and boost their bottom line.
Google My Business Hack #1: Make use of Call Now Button
These days, people don’t have much time. Make sure you help them to save their time by giving information as quick and easy as possible. This can be done by adding Call Now button so the searcher can directly contact you by just clicking the button which hyperlinks to your primary phone number. The additional benefit is when anyone makes a use of this feature; they are prompted to leave a review for your business.
Hack#2: Choosing a precise location and category
Put enough stress in entering the correct category since it will help in matching your business category with people search criteria. If you want to appear in local search queries, it is preferable to show Google that you own a local business. A great way is to create localised content and get reviewed by local customers.
Hack #3: Find competitors categories
You can add your business listing in multiple categories but remember that the page will show the the primary category entered. So before choosing the category, it is better to research which categories your competitors are using. Then put your business in the best and most searched one. This can be quite a time consuming task and we recommend consulting with a Google My Business Expert. If done correctly, this can vastly improve the results you will receive from your listing. We recommend at choosing at least 3 categories for your business with a maximum of 5.
Hack #4: Make your presence on Social Media
Just little time and creativity, Facebook and other social media platforms are increasingly used to acquire customers. A great and painless way is to make a Facebook page of your business, this gives a chance to customers to know about your services and give reviews. It acts as another free directory for your business. Get your business listed on more free directories. The greater the presence is more reputable the business is.
Google My Business Hack #5: Build Online Review and Rating
If you get it right, it can do wonders to your ranking. As per research of Michael Luca, found that 1-star improvement on Yelp translated to anywhere from 5 to 9 per cent swing on revenues. Those Golden stars will help you to increase your Click-Through-Rates. Top Tip – Remember to reply to each and every review (even if the review is negative) and include your keyword(s) in your replies!
Hack #6: Add Attributes
As per another update for GMB listing you can add attributes to your pages. It all depends on what products and services you are offering to your customers. There are two types of attributes the objective ones are actual facts and tangible services given by you like free Wi-Fi, baby changing facilities, wheelchair access. The other is subjective attributes which can only be added by customers like “Good for kids” when giving their review. If they are mentioned frequently by customers Google will automatically add them in your listing. It gives publicity to your business and highlights the services you provide, keeping you ahead in your competitors.
Hack #7: Special Offer/What’s new Posts
The offers whether it is a big steals of the week or stock clearance, making it appear on listing can inform all your present and potential customers about them. To optimize you can add a photo or a video, a coupon code and link to product and services on offer. Don’t forget to add updates to keep your customers informative and engaging. Don’t forget to optimize each post to include your keywords!
Hack #8: Google My Business Expert Tip – Carousel Ads
Through GMB App you can employ carousel ads displayed across the searches on desktop as well as mobile devices. You can categorise your post as an offer and up to 10 different offers you can add them to carousel ads. Add best pictures, title, description, coupon code, website link to make them more engaging and attractive.
Download the Google My Business Android App Here –
Google My Business Hack #9: Hire A Google My Business Expert
Final Thoughts on Google My Business Hacks
In conclusion, most small business owners do not have the luxury of having their own in house marketing team or marketing consultant. List your business on GMB, it is free to set up and with a little bit of time spent the results are well worth the time investment. If you don’t have a lot of free time (who does, right?) consider hiring a Google My Business Expert because if your business doesn’t have visibility online in today’s market, it is near to non-existent and relying on recommendations, word of mouth and hoping customers will just walk in the door is a risky strategy in terms of long term growth.
There are many reasons to hire a Google My Business Expert. Above all, it will give you the best chance to rank and get more enquiries.
Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!
Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! Don’t have time to post everyday? No problem, leave it to us! We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.
Do you already have a GMB listing? Would you like to know how it’s performing?
Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!
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Thanks for reading.
To Your Success.
Team Black Diamond