Do’s And Don’ts Of Google My Business
We all are familiar with Google My Business Aka GMB Listings. If you own a business and you are not using this platform then you’re missing out much more than what you think. Planning to have a party this weekend or looking for a dry cleaner?? What do we do?? We simply Google it! Technology is becoming smart and your customer is becoming smarter. Whether through search results or a maps query, over 5 billion searches are made through Google on a daily basis. Just a small effort from your business on this platform provides a plethora of valuable information to potential customers improving your business visibility and customer interaction. In this article we will look at some of the most important do’s and don’ts of Google My Business.
Google My Business DO’S ✅
Show Up In Google Map Searches
While searching online customers take into consideration the nearness or proximity from their location. Searches ending in ‘near me’ have sky rocketed over recent years. Google Maps help the customers to locate businesses nearby by indicating them with dozen of red markers each which match their search criteria. So, make sure you enter correct info and don’t forget to add your keyword in your title.
Book an Appointment
If you are in a business that accepts appointments like pet grooming or haircuts then Google My Business comes with this handy feature of booking your appointments without leaving SERP. A searcher only needs to click on a given URL, and they will be redirected to the section of your website that manages your calendar.
Communicate With customers
Building trust in customers online is not easy. You need to maintain a contact with your potential customers and this can be easily done through the Google Hangout feature. With this you not only get a chance to solve their queries but also to advertise your promotions and special offers. Hosting a hangout is very easy, it just needs to navigate bottom of your GMB dashboard and click on join a hangout for it. It includes messaging, chats and VOIP features. So this helps to remain in contact with your customers and attract more traffic for your business.
Collect online reviews
The first thing that customer see while visiting your GMB page are the reviews. Apart from photos and other criteria, the reviews create first impression. No matter if it is a good review or bad, responding back to them creates trust and can influence your potential customers. When you are delivering promising products and quality experience, over time, you will start collecting more reviews and better rating. Don’t forget to respond to all reviews and try to add your keywords when you can!
Incentivise customers to share photos
Encourage customers to take pictures of the product and of the experience they had. This will be added in My Business photo collection. This is also another opportunity for you to communicate with your customers.
Social Media Links
Social media is a powerful tool for reaching potential customers therefore Google began incorporating social media signals into rankings. The idea is to connect your GMB listing with social links like Facebook, Twitter, and LinkedIn. So, searchers get to know more about your business and you can establish your brand online.
Google My Business DON’TS ❌
Ignoring or arguing with customers
Try to answer every review, even small thanks will work. For negative reviews try to turn them into happy customers by offering something in addition or at a discounted price. This gives a feeling that you care for your customers and in no way want them to leave unsatisfied. This can help in building trust among potential customers as well.
Posting Low Quality or Fake Images
Never underestimate how much powerful the images can be in enticing your customers and to make them remain on your page for an extra minute. Don’t put images from other sites as you may get into copyright issues.
Duplicate Listings are against Google’s terms of service and showing up twice in local search becomes confusing and frustrating for potential customers too.
Most of the time when a business opens a new location or moves to a new address they try to make a new page but instead they should update their current listing. If you have a duplicate listing created by the same email address remove or report them.
Google My Business is a wonderful resource to connect your business with customers new and old. Make sure you make your listing the most accurate, informative, and interesting listing out there! If you have multi-location business up and down the country. Then seek some experience hands to arrange this for you. However following these Google My Business do’s and don’ts and you’ll be in good footing!
In case you missed them, here are our last two blog posts with further information on troubleshooting you GMB & general GMB related goodness!
Did you know?? Optimized GMB listings receive over 700% more clicks than an un-optimized listings!
Black Diamond Marketing offer a complete Google My Business Optimization service, leave all the complicated work to one of our GMB experts!
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Thanks for reading.
To Your Continued Success