Customer Loyalty -7 Key Strategies

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How to earn customer loyalty

 

The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

Like in any other moneymaking system, to succeed as an email marketer, you will need to understand all the secrets that are available to keep growing your business and apply them immediately.

How to Build a Business Relationship to Gain Customer loyalty!

Everywhere you go online they tell you that you must have a list to succeed. That’s true but it doesn’t go far enough until you understand exactly what makes subscribers eager to pay for your products, success will remain subtle.

If you don’t know how to build a business relationship to keep your subscribers enthusiastic, eagerly waiting for your articles and rush to buy your product without any regard for brand, your list is worthless.

Hands down the main key factor of a responsive email list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.

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1 – Earn your subscribers’ trust and customer loyalty

Honesty is essential to earning customers’ trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business. Being honest goes with not hiding anything.

Let your subscribers know your Identification and contact information, such as your name, physical address, email address and telephone number. It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they’ll trust you. And when it comes to asking for money, nothing is more important than trust.

Warning: Be sure to be selective in what you promote to your subscribers. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.

2 – Give Them What They Want

When your subscribers sign up to your ezine, they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.

Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest. By sending them simple questionnaires or surveys will give you a sense of your market’s needs, wants and preferences. Give the winner a quality prize and/ or gift that he can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.

 

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3 – Don’t send “too many” marketing messages – This will negatively effect customer loyalty

Two thing you really need to watch, as a publisher, is how to advertise your product/ service and what product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.

Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.

The ads in your Ezine aren’t the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.

4 – Make your subscribers your friends!

Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person. One thing every successful publisher does is just talk about whatever is on their mind in each issue of their Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that’s going on. They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.

5 – Over Deliver

Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expected. After they order your product or sign up for your publication, give them a gift or a bonus that wasn’t advertised, in addition to any gifts or bonus you promised they would get. I’m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.

From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.

 

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6 – Help Customers Out to Build Customer Loyalty

Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbours about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.

If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.

7 – Don’t Use Hype

I’m sure you’ve seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.

If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.

The bottom line

When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond

 

Google-My-Business-Experts

 

Local SEO – Is it beneficial for local businesses?

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Is Local SEO Important?

 

You are a small business owner working every hour of every day to drive your business forward, whilst managing many facets to make you successful local SEO falls low down on the list of priorities. You face competition from every angle and the question you ask every day is “how do I generate more sales?”

 

Everyone wants to promote their business one way or another. Some people prefer using the old referral and word-of-mouth tactic, while many other people are moving towards the new modern techniques for advertisement: the internet. Even on the internet, there are a lot of ways to advertise one’s product or service locally, in this article we address local SEO and give you some useful hints and tips to up your local SEO game!

 

One of the cheapest ways to advertise a service on the internet is by ranking your product on Google. Most people tend to search for products and services through Google.

 

If you are one of those people that tend to try to rank your websites on Google, for better and cheaper advertisement, you may have heard of SEO. Search Engine Optimizations are a list of tweaks that are designed to help people rank better on Google.

 

What is local SEO?

 

One of the most efficient ways to use SEO for your advertisement is to use them only in places that are interested in your product. Many companies are only interested in making sales in their own towns, and not on a larger scale.

Many people that are using the internet are not interested in buying products or services online either. This is why they prefer to go to a shop or office nearby. This is where local SEO comes in. Local SEO is defined as the techniques and methods that help an article/website rank better locally.

 

An example is the “Limousines neat me” search or the “Limousines in London” search. Basically, local SEO is a special type of SEO that is designed to help your business rank better locally.

 

 

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Why is local SEO important?

 

There are many reasons why so many websites vouch for implementing local SEO techniques instead of the normal SEO techniques. Here are some of them:

 

Easy to optimize

 

Local SEO is far easier to optimize than SEO of global ranking. This is because there is less competition when it comes to local SEO. Your only rivals will be local websites like yours, and you won’t have to worry about doing all the things SEO wants you to do. You know your neighboring websites after all, right?

 

Less expensive Local SEO

 

Since you need far less effort to optimize for a local SEO, you will definitely need less money to do so too. You will not be wasting resources hiring professional SEO writers, who may or may not be able to rank your website on the first page of Google. After all, most people only look at the first page of a Google search page.

 

Use Local SEO To Get more customers at your office/shop

 

According to a report back in 2017, it has been reported that more than 50% of people who did a search for a local shop went to that shop physically on that day. More than 97% of the consumers in the market searched for a local business in a year, and 12% of those people were looking for a local business every day.

 

If we were to consider these facts, it could simply be found that getting more customers at your office or your shop is easier if you optimize your articles for local SEO.

 

But if you are an e-commerce business or a shop, you may not want to make your articles optimized for local SEO.

 

 

 

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Top Tips for Local SEO

 

If you are looking to optimize your article or your website for local content, that’s well and good. Here are some of the best local SEO tips that will help you rank your page on the number one page of Google search in local content:

 

Add location/business info

 

The first and most simple thing you will want to do is to add location and business info into your website. There are many ways to add location information into your website, but the best and most efficient way is to add your company’s location data on Google Maps. By providing the necessary location to Google Maps, you will make it easier for Google to automatically find your website, if a certain person searches for related data.

For example if you are a restaurant in Atlantis City, a person in Atlantis City who wants to search for restaurants near them would find your restaurant in the search results, provided you have added your restaurant on Google Maps.

 

Get reviews

 

If you have ever wanted to buy a product online, you must have wanted to check reviews first, right? The same is the case with websites. The more the website has reviews, the better they will rank on Google and the more the people will be inclined to visit your place/order from you.
There are many ways to get reviews, but the easiest way is to ask all your customers to place a review. You can ask Google to remove fake reviews too, if anyone does try to sabotage your efforts.

 

Create local content

 

Another method to obtain a better ranking on Google with respect to local SEO is to create and add local content. Content which is focused on your specific area/town/city will get you better and more accurate traffic.

A great way to do this is to add the surrounding areas inside your website’s article. Like, if you are writing an article for your company in LA, you could add content about the food of LA, and some monuments. Google will read these monuments and try to rank your article better on their searches. Similarly, if people are searching for these specific monuments, they will come across your website too, even if they didn’t want to originally.

 

 

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Why is local SEO so important

 

The reason why local SEO is so important is because you will get accurate traffic. You will also rank better and easier on Google, because the keyword difficulty will be less. More people are likely to search for businesses/shops near them, and local SEO is a surefire way to help them find such shops near them. There will be less competition when it comes to local SEO, and you won’t have to deal with large global corporations trying to compete with you.

 

Another reason why local SEO is so important is that most of the people that search for local shops are very likely to visit them the same day. This can mean an increase in sales from when you had no online presence.

 

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

 

Don’t have time to post everyday? No problem, leave it to us!

 

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

 

Do you already have a GMB listing? Would you like to know how it’s performing?

 

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

 

Thanks for reading.

 

 

To Your Success.

 

 

Team Black Diamond

 

Google-My-Business-Experts

 

Local SEO Myths On Citation Building

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Citation Building

Citations are simply online listings of business information helping the searchers to find out whole business information within the geographic area. Citation building is vital for local SEO and typically contains NAP i.e. name, address and phone number. This is not only good for SEO ranking but also boosts your online reputation. The listing also helps the search engines to rank your business higher compared to unlisted businesses.

How best to build citations for local businesses?

Building citations takes time and effort. While building citations,  you must use an email address with the company domain and not a generic email address. Also make sure to provide accurate, redundant information. There are different platforms you can use for citation building. To a greater extent, it depends on your industry type. For e.g.-restaurant should always claim Yelp listing.

 

Citation Building Myth#1: Slight variation in business name will be treated as violation of guidelines

 

This is true that if there is any duplicate listing then it will be suspended but if there is only a slight difference say “State Farm: Bob Smith” and another as “Bob Smith Insurance”. As long as the NAP remains the same there will be no negative impact.

 

Citation Building Myth #2:  Suite numbers are of paramount importance for local SEO

 

There is a myth that if citations don’t include suite number, the first thing is to fix it but the truth is Google even does not recognize suite number for majority of Google My Business listings. Google is still reliant more on location pin marker for determining the address.

 

Citation Building Myth#3:   Listing phone numbers, addresses, and even links will make your business vulnerable to cyber attacks

 

Quite a number of people think that giving information will lead to cyber-attack but no instead more people will get to know about your business which will again turn up in potential sales.

 

Citation Building Myth#4: Citation Building is the only thing what you need for SEO

 

Relying only on citations for successful SEO is not a good strategy, though it is one of the important steps to establish in today’s virtual marketplace. You need to look at additional link building strategies to get over and above your competition.

 

Citation Building Myth#5:  Cancel automated citation services are risk free

 

There are many companies including Yelp, Moz Local and many others which will help you to put correct information across the board. Planning to cancel your subscription with NAP Management Company? Recent evidence has come out where the listings converted back to their previous erroneous state after cancelling the service of a NAP management company.

There are risks associated with cancelling the services, so it is better to ensure beforehand that such issues did not arise.

 

 

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Conclusion

If you spend little more time in your SEO strategy, you will become aware of some of these myths that are floating around and discover it would be more helpful in outranking your local competition.

You can read more of our most recent blog posts here:

 

Did you know?? Optimized GMB listings receive over 700% more clicks than an unoptimized listings!

 

Black Diamond Marketing offer a complete Google My Business Optimization & Management service, leave all the complicated work to one of our GMB experts! For more information on our citation building services, contact us today.

Don’t have time to post everyday? No problem, leave it to us!

We’ll also advise you in many other aspects of your business, as Google My Business Experts we pride ourselves in helping each and every client exceed their expectations give their business the very best chance of success.

Do you already have a GMB listing? Would you like to know how it’s performing?

Then complete the form on our homepage to receive your free Google My Business audit report courtesy of Black Diamond Marketing today!

 

Don’t forget to join our Facebook GMB Mastermind Group!

 

Thanks for reading.

 

To Your Success.

 

Team Black Diamond